Cashflow & Forecasting
Cash runway, funding gaps, project timing, and decision scenarios before they become problems.
CFO ADVISORY
Financial control that shows what is about to go wrongbefore it does.
ProfitLens builds the systems behind the advice. For founders, developers, and operators who cannot afford late numbers.
KSh 200M+
Receivables Recovered
13+ Years
Real Estate, FMCG, Logistics
50%
Shorter Collection Cycles
SOLUTIONS
Financial intelligence, deployed.
Live systems and practical tools built to show the risks behind receivables, cashflow, and decision timing.
● LIVE
Receivables Intelligence Engine
KPI cards, aging breakdowns, buyer exposure, risk escalation.
Live →● LIVE
Development Cashflow Monitor
Real-time cashflow visibility, funding gap alerts, drawdown tracking.
Live →TEMPLATES
Real Estate Finance Toolkit
Excel models for feasibility, sales scheduling, receivables and cashflow.
Browse →ADVISORY
CFO-level financial control, without the full-time hire.
Senior finance structure for businesses that need stronger visibility, faster reporting, and better operating control.
Reporting & Decision Visibility
Board-ready dashboards, weekly reporting rhythms, and KPI systems that turn raw data into decisions.
Finance Controls & Process
Receivables discipline, audit readiness, fraud prevention, and process automation for businesses scaling past their current controls.
WHERE IT USUALLY STARTS
The pressure is already visible before it becomes a crisis.
Choose the pressure points that best describe where finance is under strain.
Cash visibility is late
Leadership only sees the pressure after the cash position has already tightened.
SelectReceivables are growing quietly
The business knows what is unpaid, but not which accounts are becoming dangerous.
SelectReports are not driving decisions
Numbers are being prepared, but they are not changing timing, pricing, collections, or capital decisions.
SelectControls are lagging behind growth
The business has scaled beyond the processes, approvals, and checks currently in place.
SelectFinance is stretched
The team can process transactions, but leadership needs senior structure, review, and interpretation.
SelectI don’t only advise. I build the operating system behind the advice.
Most advisors leave you with a report. I build the dashboards, models, and workflows that help management see risk in time to act.
FEATURED TESTIMONIAL
RG
FULL REFERENCE LETTER AVAILABLE ON REQUEST
“Reggie's expertise in financial management has been vital to our strategic growth, particularly during challenging periods. He led a comprehensive overhaul of the finance department, uncovered and resolved internal issues, rebuilt our financial controls, and strengthened cash flow through targeted receivables work. His proactive approach and ability to resolve complex financial challenges consistently delivered tangible results. I am confident he will bring the same level of commitment and excellence to any organization he chooses to serve.”
WHO THIS IS FOR
For businesses where finance has become a leadership constraint.
Real estate developers managing multi-project cashflow
Founder-led businesses scaling past spreadsheet limits
Operators preparing for audit, funding, or board reporting
Companies recovering from receivables or control issues
HOW IT WORKS
A simple path from pressure to clarity.
01
Discovery
Understand the business and the pressure points.
02
Diagnostic
Two-week review of cash, controls, and reporting.
03
Engagement
Monthly retainer or project-based build.
PRODUCTS
Tools you can use today.
Practical finance tools for real estate developers, finance teams, and operators who need usable models now.
Real Estate Finance Toolkit Bundle
Full system · All models
$199Browse →Development Cashflow Monitor
Live cashflow tracking
$79Browse →Master Sales Schedule
Unit sales pipeline
$49Browse →Real Estate Project Feasibility Calculator
Go/no-go analysis
$29Browse →Receivables Tracker with Aging Dashboard
Collections visibility
$39Browse →FOUNDER
Built for the real world, not the classroom.
Reggie George is a finance director and systems builder with 13 years across real estate, FMCG, and logistics. MSc Finance, University of Bradford. BSc Computer Science, Coventry University. Based in Nairobi, Kenya. ProfitLens is the advisory and systems practice built around that experience.
- Recovered KSh 200M+ in delayed receivables
- Improved receivables turnover from 4x to 6x
- 46% improvement in buyer conversion
- 30% improvement in cashflow forecast accuracy
Photo
Reggie George
Director, ProfitLens
CONTACT
Ready to bring financial control into the room?
Whether you need a system built, a model reviewed, or a conversation about financial architecture — reach out directly.